Issue link: https://viewer.e-digitaledition.com/i/1532007
20 • Footwear Insight ~ January/February 2025 footwearinsight.com 1 2 3 4 5 1. SALUBER/H485 SERIES These comfort anatomical insoles feature an Alcantara cover which provides extreme toughness (yet with a so feel), absorbs perspiration and is non-allergenic. A cocooning heel with a PORON anti-shock insert helps perfect posture, absorb vibration and soen heel impact. Made in Italy. MSRP $104.99 - $107.99. 2. CADENCE/PERFORMANCE MP Performance MP is a sleek, low-profile companion to the brand's popular EX+MP. e Performance MP provides midfoot support, a built-in metatarsal pad and an unstructured heel counter for enhanced shock-absorbing comfort, plus relief under and around the heel. MSRP $49.95. 3. AETREX/EDGE e new Edge is a full-length unisex orthotic, designed for footwear with less space, such as cleats and ski boots. is series helps prevent and alleviate issues like plantar fasciitis, arch pain and metatarsalgia by providing essential sup-port, cushioning, and pressure relief. e orthotics offer stability and feature a slim forefoot profile and are perfect for high-impact winter footwear. MSRP $59.95. 4. SUPERFEET RUN SUPPORT 2025 marks an update to the Run Support family, designed to help runners train stronger, reduce fatigue, and recover quicker. is update features refined geometries for Run Support High, Run Support Medium and Run Support Low to complement a proprietary EVOLyte carbon-fiber reinforced foundation. e new Aerospring Rebound comfort foam contains recycled materials. MSRP $59.99. 5. ORTHOLITE/FLOAT is lightweight underfoot technology responds to the unique movement of the foot and quickly rebounds after each step. Float provides immediate comfort along with a 'cushy' floating ride. e comfort technology delivers moisture management and l performance throughout the entire lifespan of the shoe. OrthoLite Float can be used within comfort casual, outdoor, athletic, dress, fashion, and all active lifestyle footwear categories. SOLD ON INSOLES "e majority of our orthotic consumers are aged 25-35, more so than 65+. ese consumers regard their orthotics as equipment that helps them feel and function better in their daily activities." Matt Schwartz Chief Revenue Officer, Aetrex "e perception of insoles is evolving. Athletes are more open to the idea that the right insoles can play a significant role in helping achieve goals. Gone are the days where insoles are reserved for medical referrals, with many consumers looking to optimize their kit with this essential to help them perform at their best." Matt Gooch, VP of product and innovation, Superfeet "An insole that works well in one pair of shoes may not feel the same in another, as different shoes—even within the same brand—are built with unique lasts and footbed designs. A replacement insole can be from the same brand or a different one, depending on your needs and personal preferences. John Hinds, founder, Cadence "We've seen an uptick in paddle sports and training. Active lifestyle footwear will continue to see favorability, along- side the ongoing growth within the run category that's been laser-focused on the investment benefits of using higher performance insole technologies and premium materials." CB Tuite Chief Sales Officer, OrthoLite TELL US SOMETHING THAT MIGHT BE "SURPRISING" ABOUT INSOLES.