26 • Footwear Insight ~ January/February 2025 footwearinsight.com
SUCCESS
STORIES &
WISH LISTS
RETAILERS ON WHAT WORKED IN 2024 AND
WHAT THEY'RE WISHING FOR IN 2025.
BY BOB MCGEE AND CARA GRIFFIN Successful independent footwear retailers know all too well that staying on top means constantly looking at
ways to improve upon what they are doing. Implementing new initiatives and maintaining successful strategies is all part of the daily grind. In
our recent conversations with several retailers honored with Footwear Insight's 2024 Gold Medal Service Award for Customer Service, retailers
shared some of the initiatives they found success with this past year. And for good measure, they also shared some of their wishes for 2025, as well.
Brett and Erika Boger, owners of Boger's Shoes, one of two stores tied
for the top score in the 2024 Gold Medal Service Awards.
Bruce Wesley, owner of Wesley's Shoes, with store manager Pat Williams.
Wesley's was our other top-scoring Gold Medal store in 2024.
RETAIL
