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Getting It Done footwearinsight.com January/February 2025 ~ Footwear Insight • 37 V alue and versatility lead the way as the must- have traits that consumers are looking for in boots in 2025. From work boots to outdoor and lifestyle boots, footwear with a variety of features, including durability, is where it's at. "Consumers are demanding more from their work footwear. It must be stylish, durable, and lightweight," explains Don Colbert, founder and president, Hoss Boots. With many consumers "feeling the financial crunch," people are seeking "reliable, long-lasting footwear that meets all of their needs without breaking the bank," says Emily Soloby, CEO and founder, Juno Jones. She adds, "is doesn't mean they're willing to compromise on quality or settle for less. Heading to a big box store to pick up an inexpensive safety shoe that will only fall apart in four months is not a bang for your buck. Instead, it's about brands staying in tune with their customers — offering high-quality, durable footwear that stands the test of time while remaining reasonably priced." A focus on getting "bang for the buck" is key across boot categories. "Customers are looking for value — all- day comfort, all-outfit versatility and all-season wear," confirms Kelly Dumpson, head of sales – wholesale, SAS. And comfort, no matter how heavy duty a boot is, remains critical. "Just because a weather boot may be heavier than a shoe or sneaker, that doesn't mean they should not be comfortable," notes Dan Leonardi, head of sales, Americas, ECCO. n Consumers Want Bang for their Bucks in Boots. BOOT BOOK Hoss / We The People This work boot is lightweight, waterproof and comfortable. The pull-on style features an all-leather foot and shaft, has a slip-resistant outsole and meets ASTM standards for electrical hazard resistant footwear. (Of note: Hoss Boot Company offers the largest selection of extended sizes and widths of safety shoes on the market in the U.S. The selection is now at 14 skus, with a size range up to 20-6E.) MSRP $145-$155.