Footwear Insight

46 • Footwear Insight ~ January/February 2025 footwearinsight.com 0% 10% 20% 30% 40% 50% 60% Not affiliated with any store Single Brand Specific Affiliated with favorite brick & mortar store Sporting Goods Store Department Stores Footwear Specialty Chain Outdoor Specialty Mass Merchant / Discount Ind. Shoe Store/ Family or Comfort Boot Specialty Single Brand Specific Store Run Speacialty Store What types of stores do you typically shop at when purchasing boots? What types of boots do you regularly buy? 0% 10% 20% 30% 40% 50% 60% 70% 80% Casual/ Fashion/ Lifestyle Boots Hiking Boots Cold Weather/ Snow Boots Work Boots Rain Boots Western/ Cowboy Boots In which seasons do you typically purchase boots? 0% 10% 20% 30% 40% 50% 60% 70% 80% FALL SUMMER SPRING WINTER In our most recent consumer survey, we asked more than 330 men and women about their footwear shopping habits, and focused on how they shop for boots, as well as what their thoughts are on loyalty programs. Consumers told us they shop at a variety of stores for boots, with sporting goods stores, department stores, footwear stores and outdoor stores being the most popular destinations. Comfort is the leading trait that consumers told us they seek in boots, followed by style, then durability and then price. Boots are an all-year category. While Fall (79%) and Winter (76%) were the seasons that consumers said they most oen buy boots, Spring (51%) and Summer (35%) are also times that shoppers are in the market for boots. Lifestyle/casual boots (72%) were named as the type most oen purchased, followed closely by hiking boots (67%) and cold weather/snow boots (63%). On the topic of loyalty programs, there is room for growth, with less than 50% of our survey respon- dents saying they are members of a loyalty program for a brick-and-mortar shoe store. However, for those who are loyalty program members, nearly 75% said being a loyalty program member inuences them to shop at a certain store. Consum- ers also shared their thoughts on what would make a loyalty program more valuable to them. Read those comments on page 49. ■ is survey, conducted by MESH01, included 331 respondents, men and women between the ages of 18-60, who are active. Trend Insight is a feature within Footwear Insight that delivers research conducted on the MESH01 Platform. MESH01 collects data from a select panel of active and outdoor enthusiasts. PHOTO CONSUMER SURVEY: BOOT SHOPPING & LOYALTY PROGRAMS CARPE TRENDEM ONLINE 46 • Footwear Insight ~ January/February 2025 footwearinsight.com TREND INSIGHT

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