17%
57%
26%
SOMEWHAT
IMPORTANT
VERY
IMPORTANT
NOT
IMPORTANT
AT ALL
IF YOU ANSWERED YES...
NO
YES
Have you
ever chosen
to shop at
a brick-
and-mortar
shoe store
specifically
because of
their loyalty
program?
How
important
is a loyalty
program in
influencing
your decision
to shop at
a specific
shoe store?
YES
59%
41%
NO
Which benefits of a store's loyalty
program do you find most appealing?
0%
10%
20%
30%
40%
50%
60%
70%
80%
Discount on
purchases
Points or
rewards
for future
purchases
Free gifts
or perks
Exclusive
access to
sales
and promo
Priority
service
or early
access
to arrivals
Personalized
recommendations
How would you like to be notified about
the store's loyalty program updates,
rewards, or promotions?
0%
10%
20%
30%
40%
50%
60%
70%
80%
Email Text Messages Direct Mail In-store
Comm
Social
Media Posts
Phone Calls
How often do you redeem rewards from loyalty
programs at brick-and-mortar shoe stores?
0%
10%
20%
30%
40%
50%
60%
70%
80%
Occasionally
A few
times a year
Rarely
Once per
year or less
Frequently
Once a
month or more
Never
How often would you like to receive updates
about the store's loyalty program?
0%
10%
20%
30%
40%
50%
60%
70%
80%
Only When
Significant Updates
or Promos
Monthly Weekly Bi-weekly
56%
Are you a
member of a
loyalty program
for any
brick-and-mortar
shoe stores
?
44%
48 • Footwear Insight ~ January/February 2025 footwearinsight.com
TREND INSIGHT
