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runstylemag.com # THE BUZZ Following the retirement of South Sound Running founders Greg Klein and Joan Marchioro, Wade and Julie Pannell have acquired the Olympia and Puyallup locations, and have reopened the two locations as Fleet Feet Olympia and Fleet Feet Puyallup. Along with their six existing Fleet Feet stores throughout Washington, including Bonney Lake, Spokane, Spokane North, Spokane Valley, Tacoma and Richland, the acquisition further strengthens the presence the Pannells have in Washington. Minimalist footwear brand Peluva has introduced the Strand Sport Mesh ($139.99), the newest addition to its Strand family of footwear. The Strand Sport Mesh features five-toed construction, an EVA midsole, a zero-drop flexible sole, and an all- new breathable mesh fabric upper. The style is designed for walking, gym workouts, and living a barefoot- inspired everyday life. Movv, a new Scandinavian running footwear brand, is launching in Europe this Spring, and founder Nikolai Christensen, whose background includes experience at both Ecco and Keen, says the product could make its way to U.S. retail by August 2025 "if all goes well." Movv is launching with one neutral shoe for both women and men, with a support shoe in development. e brand is focused on creating running shoes that reduce running related injuries and utilizes experience and data to develop its products. Movv has access to more than 1,000,000 runners foot scans from its partners, and is aiming to be very consumer and data -driven — no "unnecessary SKUs just to drive turnover … instead only making changes to the design if community feedback demands it." On our radar from Pro-Tec Athletics — the Force Mini 2.0 Massage Gun with FlexEdge mobilizer attachment offers a new approach to vibration therapy. e Force Mini 2.0 combines an Instrument Assisted So Tissue Mobilization (IASTM) tool or "Scraper" with vibration to achieve what the brand calls "an accelerated, more effective break up of adhesions and muscle knots — the result being an expedited so tissue recovery and increased flexibility/range of motion." e Running Industry Association (RIA) announced the appointment of Lizzy Peper as the organization's new Member Services Manager. In this role, she will focus on bolstering member engagement, forging strategic partnerships, and spearheading initiatives aimed at fostering growth and innovation within the run specialty community. Peper's journey in the running industry began as an athlete, competing in track and cross country at Marist College while pursuing her BA in Communications. Her goal to pursue a career in the running industry led to a role at Charm City Run in Baltimore, where she became the store's Senior Marketing Manager. Lizzy then assumed the role of Marketing Director at Upper Quadrant, where she specialized in digital marketing strategies that significantly enhanced brand presence and community engagement. "We are delighted to welcome Lizzy Peper to the RIA," said Terry Schalow, Executive Director of the Running Industry Association. "Lizzy has a comprehensive understanding of the running industry, coupled with the credibility she has gained among her run specialty retail clients. Her proven track record in strategic marketing and client management positions her perfectly to assist our team as we continue the RIA's mission to support a thriving run specialty channel." n 10 runstyle Winter 2025 runstylemag.com Peluva Movv Pro-Tec Athletics Lizzy Peper

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