sportstyle

January/February 2025

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embedding sustainability into everything organizations do, redefining their purpose, culture and business models." Companies have made strides in sustainable solutions in footwear for years, however, the race to mitigate PFAS in shoes (and sogoods) is one challenge that is heating up significantly as more laws regarding PFAS have gone into effect across the nation. California and New York passed legislation, effective January 1, 2025, restricting the use of PFAS in athletic footwear and other textiles. According to Safer States, a national alliance of environmental health organizations, at least 36 states are considering more than 450 bills on toxic chemical- related policies. Approximately a dozen states have already outlawed products with PFAS. PFAS are a group of synthetic chemicals used in many consumer products. Toxicity and longevity go hand in hand with PFAS, commonly referred to as "forever chemicals" because they are difficult to break down in the environment. PFAS has long been key to waterproof performance in footwear, as well as fabric treatments and finishes for several decades. "People have known for years that 'forever chemicals' are harmful for the environment and need to be addressed, and now legislation is pushing the timeline for that agenda," states Mark Mathews, VP of sales at Scarpa. He explains that Scarpa, a long-time brand partner with W.L. Gore, has been actively Arcus 2 GTX waterproof running shoe with 24 percent recycled material. Rapid XT GTX women's approach shoe, made with non-PFAS ePE membrane. ICEBUG SCARPA 16 • January/February 2025 sportstyle • sportstylemag.com FOOTWEAR DESIGN

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