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January/February 2025

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By Tom Ryan A t the NRF '25 Big Show, held in mid-January at New York City's Javits Center, technology again took center stage, with an emphasis on the myriad ways retailers can modernize their operations. In addition to AI and Social Commerce, the economy and sustainability were also key talking points. Here, five takeaways: AI Set To Reinvent Retail e majority of the education sessions at the NRF conference and expo focused or at least touched on the promise of artificial intelligence (AI) to transform everything from supply chain functions to back office, inventory, customer experience and personalization. Doug Herrington, CEO, Worldwide Amazon Stores, believes the changes brought on by AI will be similar to those seen aer the internet arrived. He said, "It's going to lower costs, improve quality. It's going to help us develop new customer experiences. And it may even spawn new retail formats." David Roth, CEO of e Store, the WPP-backed global commu- nications and public affairs consultancy, said AI "promises to be the most transformative leap in retail since the invention of coins and paper money." Azita Martin, VP and general manager of Nvidia, stated, "Is NEWS & ANALYSIS KEY TAKEAWAYS FROM THE NRF '25 BIG SHOW

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