footwearinsight.com March/April 2025 ~ Footwear Insight • 7
HEYDUDE Partners with
Football Star on Product Launch
MARKETING
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Travis
Hunter
in
HEYDUDE's
Wally
HEY20.
Crocs Inc.-owned lifestyle
brand HEYDUDE partnered
with Heisman Trophy
winner Travis Hunter on
the launch of its new
water-ready shoe, the
Wally HEY20. "Our fans
are constantly seeking out
stylish, hybrid shoes, so
we wanted to bring them
something that was Unlike
Anything this summer,"
said Paul Nugent, CMO,
HEYDUDE.
"And by pairing
the collection with Travis
Hunter, whose hobbies are
as unique as he is, we were
able to co-create impactful
content that really
highlights the versatility
and innovation of the
HEY2O Collection."
Available in men's,
women's and kids' styles,
the HEY20 has added
traction for wet surfaces,
drainage throughout
and perforations for
breathability. It also
features the brand's easy
on/off no-tie lace system.
Retail pricing ranges from
$49.99-$69.99. n
