Textile Insight

adoption requires investment, reformulation, and process innovation. ZDHC works with industry partners to accelerate this transition, ensuring that sustainable alternatives become viable, scalable solutions." What is the biggest worry about microplastics in textiles? "Both synthetic and natural fibers shed microfibers that persist in ecosystems, enter the food chain and pose potential health risks. ese fibers can also transport residual dyes and chemicals into the environment, contributing to secondary pollution. ZDHC is working with e Microfibre Consortium (TMC) to advance fiber fragmentation testing and drive industry-wide solutions in material innovation and filtration technologies to reduce microfiber pollution." As a scientist, what concerns you most in the textile industry? "A lack of standardized data and impact measurement makes it difficult to track real sustainability progress. Greenwashing and unverified claims about biodegradability and recycled materials create confusion and slow down real change. We need stronger science- backed metrics, increased transparency and industry-wide commitment to measurable impact." How does cost-cutting endanger human health and the environment? "Short-term cost-cutting can lead to long- term harm, including untreated wastewater, toxic chemical substitutions and continued use of harmful legacy chemicals and unsustainable materials. However, we are seeing more brands invest in long-term sustainability, recognizing that responsible chemical management strengthens business resilience, safeguards human health and preserves ecosystems." What are the biggest challenges in sustainability right now? "S caling impac t, ensur ing chemical transparency and translating consumer demand into real industry action remain major challenges. ZDHC is addressing these by providing science-based standards, scaling innovations and fostering industry-wide accountability to accelerate measurable impact." n "ZDHC applies a consistent global framework, ensuring that sustainable chemical management can be implemented regardless of regional regulations." "Greenwashing and unverified claims about biodegradability and recycled materials create confusion and slow down real change. We need stronger science-backed metrics, increased transparency and industry-wide commitment to measurable impact." running. pure and simple. SPRING 2025 ISSUE AD CLOSING: APRIL 4, 2025 runstylemag.com the quarterly magazine for run specialty. winter spring summer fall print and digital IN EVERY ISSUE Run Channel Perspectives Run Shop Talk Executive POV Channel Influencers Apparel & Footwear Design Consumer Survey

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