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"e seamless trend is making significant strides," says Nichole de Carle, designer and founder of London Contour Expert, who spearheaded the Bodywear Collective that debuted at the Performance Days trade show earlier this Spring. "Seamless technology offers unique advantages, such as improved fit, comfort, and aesthetic appeal, which are increasingly important to modern consumers." Seamless construction involves advanced machinery and innovative fiber blends to create garments without traditional seams in a process that allows for precise engineering and a custom fit. As seamless technology continues to evolve, de Carle forecasts growth in versatile hybrid garments that combine functionality with style. Cross-category innovation is a trend to watch in 2025. e latest looks from Ciele Athletics, Feetures and Hanes are good examples of how lines are blurring in workout wear with innerwear becoming outerwear and accessories infiltrating apparel. Comfort Conscious For Ciele Athletics apparel designer, Catherine Langelier, the target is always, "is this good for the runner?" Her approach is to attack comfort from different directions, whether that is fabric selection, construction technique or support technology. "People are getting more conscientious about what they buy and that includes materials, chemicals and function," states Langelier, adding, "Right now we see a shi with consumers readying to use more natural fibers and we will continue to explore natural fibers for apparel." Langelier highlights Ciele's tops made with a unique merino wool/silk blend that doubles down on natural fibers' performance capabilities and negates the need for nylon. "Merino wool is really good at moisture absorption and anti- odor and silk is so, yet strong," Langelier shares. "is blend works super well. You can wear it for days without washing and no odor." Founded in 2014 with headwear for runners, Ciele launched apparel in 2022. is season brings a new addition to the brands sports bra collection. Langelier makes the point that (bra) comfort for runners is about performance; it's not comfort for yoga, or comfort derived solely from so fabric. e Spring '25 FSTBra is thoughtfully designed to provide cooling comfort and medium support with wicking and anti-odor functionality. Feetures, known for its socks, recently introduced Performance Tees, the running brand's initial entry into apparel. Song Nguyen, VP product design, states, "e Stride Flex Performance Tee, includes minimal seams and our uncompromising approach to fit, ensuring the comfort and performance people expect from Feetures." Described as "unbeatable comfort and quality for athletes of all types," Joe Gaither, chief marketing officer of Feetures adds, "We've designed a product that we're certain will fit the modern need for versatility, performance, and style." Similarly, Hanes sees potential in crossover opportunities with Hanes Moves, a new collection of athlete-inspired innerwear and apparel and a company debut in the athleisure category. Hanes Moves combines the company's expertise in innerwear, apparel and performance technology into a single, unified collection. Expect to see more brands step out of their comfort zones in seasons ahead with creative designs that meet the needs of today's runners with technical, feel-good fabrics that go the distance. n CIELE ATHLETICS Women's Spring styles blend performance and no-chafe comfort with new COOLmatic/PLUS KLOSfit fabric that cools and supports. Designs feature clever placement of stash pockets and reflective detailing for visibility. runstylemag.com Spring 2025 runstyle 11 HANES Moves Men's 2-in-1 shorts fea- ture built-in boxer with breathable cool- ing zone and brushed fabric for extra softness and anti-chafing next-to-skin. FEETURES Men's Stride Flex Performance Tee is a versatile lightweight top with ultra-soft mois- ture wicking fibers and anti-odor properties.

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