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Unlocking the RIA Summit Experience: Your Guide to Maximizing Every Moment With its new 'hybrid' meeting format, anticipation is building for this year's Running Industry Association (RIA) Summit, and industry insiders and newcomers alike are gearing up for the event. Set against the backdrop of Atlanta's Westin Buckhead, the 2025 Summit promises a dynamic blend of innovation, networking, and invaluable insights tailored to elevate every attendee's experience. A Hybrid Meeting Model will evolve the Summit's 'Your Schedule, Your Way' theme e 2025 Summit will shed rigid scheduling constraints. Retailers will have the freedom to explore as each hour of the expo features multiple brand presentations. Whether you arrive with a packed agenda or decide on the fly, the Summit's intuitive scheduling ensures you won't miss out. Simply consult the full schedule available onsite and choose sessions of interest – no appointment needed. General brand meetings and presentations will complement the structured sessions, allowing retailers to tailor schedules according to their priorities. Brand meetings are as simple as reaching out to sales representatives or regional contacts for personalized sessions ranging from top-to-tops to detailed product and brand review. Morning Insights: Tailored for You Retailers will kickstart their Summit experience with robust Tuesday morning programming designed with owners and buyers in mind. e RIA will delve into essential topics ranging from exploring the intersection of Run Specialty and Diversity, navigating the intricate Color Conundrum of footwear sales, to training on the Product Data Collaborative (PDC). ese sessions are craed to equip attendees with the latest tools and strategies to stay ahead in a competitive market. Lightning Rounds: Meet the Future Leaders A highlight not to be missed is the Emerging Brand Lightning Rounds, offering a rapid-fire introduction to compelling new product stories. ese sessions are integral to understanding the pulse of innovation shaping the future of run specialty. Included as part of the Summit's comprehensive offering, they provide a unique opportunity to discov- er new players and offer customers exciting new product solutions. Connecting Across the Summit: Associate Partners Summit retailers will navigate through a diverse array of attending organizations, each bringing their unique perspectives and offerings to the forefront. Whether exploring new partnerships or strengthening existing ones, attendees can take advantage of the Summit's vibrant atmosphere to connect with Associate partners and explore their powerful market tools. RIA 2025 SUMMIT GUIDE FUTURE-PROOF YOUR BUSINESS SUMMIT OVERVIEW Get ready to expand your understanding of the Run Specialty ecosystem at the RIA Summit! This year's programming is designed to deliver actionable insights that will help both retailers and brands thrive in an ever-changing landscape. We've tailored our sessions to address the high level topics that can both impact and improve your business and designed for both owners/key staff, and buyers. 24 runstyle Spring 2025 runstylemag.com DON'T MISS OUT ON KEY LEARNINGS AT RIA SUMMIT 2025