How important are community events in helping you
discover a running specialty store?*
0%
10%
20%
30%
40%
50%
Very
important
Somewhat
important
Neutral Somewhat
unimportant
Not important
at all
How important is personalized fitting in your
shopping experience?
0%
10%
20%
30%
40%
50%
Very
important
Somewhat
important
Neutral Somewhat
unimportant
Not important
at all
Would you value expert advice from the store's
staff on running gear, training, or safety?
0%
10%
20%
30%
40%
50%
Yes, it's a key
reason I shop in-store
Somewhat,
depending on the advice
No, I research
on my own
How important are color options when shopping for
running footwear or apparel?
0%
10%
20%
30%
40%
50%
Very
important
Somewhat
important
Neutral Somewhat
unimportant
Not
important
at all
Which color palettes do you prefer
for running footwear and apparel?
0%
10%
20%
30%
40%
50%
Neutral Bright/
Bold
Earth Tones Mixed/
Patterned
Pastels
*Races, group runs, workshops.
Does a brand's sustainability or social
responsibility influence your purchase decision?
0%
10%
20%
30%
40%
50%
Always Often Sometimes Rarely Never
What motivates you most to shop in-store
instead of online?
0%
20%
40%
60%
80%
100%
Trying on products
before purchasing
Immediate access
to products
Personalized
fitting or advice
In-store events or
community
atmosphere
How likely are you to try a new brand
if it's recommended by store staff?
0%
10%
20%
30%
40%
50%
Very
likely
Somewha
t likely
Neutral Somewhat
unlikely
runstylemag.com Spring 2025 runstyle 29
