P
UMA has launched its biggest
global brand campaign to date –
'Go Wild' – marking an evolution
in its brand identity and showing
runners re-arranging their lives to chase
the highs of running.
e campaign celebrates the
individual and aims to inspire athletes at
all levels to "unleash their true selves and
discover greatness in their nature."
e brand campaign kicked off with
the release of the 'Go Wild' hero film,
a tribute to runners unlocking the
runner's high. Instead of pro athletes
and celebrities, it celebrates the everyday
runner chasing the high of a run.
Overall, PUMA execs say 'GoWild'
aims to align with the expectations of a
younger generation and is also rooted
in PUMA's history. "In times of social
media followership and 'meme' culture,
we want to inspire the professional
and everyday athletes to look inside
themselves to find their own greatness
and have the courage to unleash their
true self," says Richard Teyssier, global
VP brand and marketing, PUMA.
Future content in the campaign will
explain 'Go Wild' to its audience through
PUMA's ambassadors' stories. e 'Go
Wild' global campaign is live now and is
scheduled to continue through 2025/26,
spotlighting different sports, including
basketball and football, and leveraging
key global sporting events. n
4 runstyle Spring 2025 runstylemag.com
STARTING LINE
PUMA
GOES
WILD
