Issue link: https://viewer.e-digitaledition.com/i/1534422
MARATHON ACQUIRES FLEET FEET MAINE F leet Feet Maine Running has been acquired by Marathon Sports, the 26 location New England running specialty store chain, based in Boston, MA. e transaction was finalized on April 1, 2025. Financial details were not disclosed. e Fleet Feet Maine stores, in Portland and Brunswick, Maine, have been rebranded as Marathon Sports stores. e acquisition aligns with Marathon Sports' strategic goals and will enable the business to continue growing the brand and reach in New England. Fleet Feet Maine Running has built a strong foundation over the past 20 years, focusing on delivering high-quality products and exceptional customer experiences. It was founded by John Rogers 20 years ago as Maine Running before transitioning to Fleet Feet Maine in 2013. e store is known for its high level of personalized service and running community support. "We are incredibly proud of the success, reputation, community events and customer relationships we've built in the Maine marketplace " said Rogers, who is exiting his role at the store. "is sale represents an exciting new chapter for both our team and the community. We are confident that Marathon Sports will continue to drive community engagement and deliver outstanding service to our customers and the running and fitness community." Marathon Sports will aim to continue Fleet Feet Maine Running's legacy, and offer a smooth transition for both employees and customers with Fleet Feet Maine's retail staff staying on. "We are excited to acquire and welcome Fleet Feet Maine Running into the Marathon Sports branded family" said Ben Cooke, president, Marathon Sports. "is acquisition is a strategic addition to our business and provides us with an opportunity to grow and enhance the value we offer to our customers in the New England region and market." n MAURER DEPARTS AT ON T he Swiss brand On announced that it is transitioning to a single-CEO structure, with current co-CEO and CFO Martin Hoffmann assuming the role of CEO. Current co-CEO Marc Maurer has decided to depart On to embark on a new chapter in his professional life. Maurer has been instrumental in the company's growth, playing a key role in scaling the company from a challenger brand to a publicly listed, global premium sportswear company. e founders of On – David Allemann and Caspar Coppetti as executive co-chairmen, and Olivier Bernhard as an executive board member – will continue to manage On's product organi- zation, to contribute to the future vision, and lead On together with CEO Martin Hoffmann and the senior leadership team. n STARTING LINE I nsole technology company OrthoLite is the title sponsor of the 2025 TransRockies high-altitude running stage race. is year's TransRockies Run event, which is already sold out, is set to be the last — the six-day, stage- race format was pioneered by the TransRockies Run 18 years ago. Race organizers have said the cost of putting on the event, coupled with permit issues, have impacted the decision to have this year's race be the last. roughout that time, 20,000 participants have experienced 278 race days, traversing the Continental Divide between Buena Vista and Beaver Creek, Colorado. At TransRockies, runners have the opportunity to hit the trails with 400 of their closest friends each day and then apres with the same crew, socializing and celebrating each evening in a moving camp. e TransRockies Run will take place August 4-9, 2025, in the Colorado Rockies. OrthoLite will be along for every step of the entire stage race once again, delivering insoles to every runner, in addition to other key athlete support needs like nutrition, swag, recovery support and on-course shenanigans to keep runners entertained, comfortable and happy throughout the event. n ORTHOLITE SPONSORS CLOSING CHAPTER OF LEGENDARY TRANSROCKIES RUN 6 runstyle Spring 2025 runstylemag.com