Footwear Insight

ECO UPDATE MARKETING LOTTO SIGNS 14-YEAR-OLD RISING SOCCER STAR T he Italian sports brand LOTTO announced its rst-ever U.S. name, image and likeness (NIL) partnership with soccer phenom Loradana Paletta, a14-year-old from Syosset, NY on Long Island. e teen is a standout member of the U.S. Soccer Under-16 Girls National Team, and she also plays for the NYCFC Youth U14 Academy Boys Team. She joins a roster of more than 500 professional athletes around the world who are partnered with LOTTO. e LOTTO brand has a long history in soccer and tennis and recently expanded into pickleball. In 2023, LOTTO launched a partnership with DICK's Sporting Goods to serve as the U.S. anchor retail partner for LOTTO's soccer and racquet sport products. n F leet Feet Chicago and Sneaker Impact have teamed up on a recycling/ sustainability initiative that oers dedicated sneaker recycling branded boxes in all nine Fleet Feet Chicago locations—Old Town, Lakeview, Lincoln Square, South Loop, Algonquin, Deereld, Elmhurst, Oak Park, and Rockford. Fleet Feet Chicago customers can now easily recycle their used sneakers and shop for new ones in a single visit. Since the partnership began, Fleet Feet Chicago has collected over 49,878 pounds of sneakers, including 29,658 pairs of gently worn sneakers, 4,855 mixed or casual pairs, and 4,367 end-of-life pairs. ese eorts have diverted an estimated 372,632 kilograms of COe from landlls, according to Sneaker Impact, the Miami-based group that specializes in collecting, sorting, and repurposing used footwear to extend its life and reduce landll waste. e convenience of in-store recycling allows customers to make responsible choices without disrupting their routines. As soon as they purchase a new pair of sneakers, they can give their old ones a second life—whether through redis- tribution to underserved communities or sustainable processing for materials. n 11 • Footwear Insight ~ July/August 2025 footwearinsight.com MAKING AN IMPACT AT FLEET FEET CHICAGO

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