Footwear Insight

July/August 2025

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A t The Comfort Co USA, we believe that wellness starts with your feet—and that specialty retail is the heartbeat of the comfort category. We're a company built by footwear veterans, focused on delivering innovative, supportive, and stylish footwear brands exclusively through independent and specialty retail. "Our mission is simple," says Jeff Coombridge, CEO of The Comfort Co. "We exist to support our retail partners with comfort-focused brands that consumers love, and a service model that's tailored to the way specialty retail works." Our products are designed to blend health-led innovation with effortless style. But it doesn't stop there. We also provide our partners with margin- rich collections, flexible buying programs, and an unwavering commitment to sell-through. Because when your customer walks happy, everyone wins. As EVP and GM Liam Bourke explains, "We're not about flooding the market—we're about building lasting partnerships with the right stores. When we say we're here to serve specialty retail, we mean it. Every decision we make is filtered through the lens of what will grow your business." A World of Comfort and Wellness. From the Ground Up. Purposefully Designed. Beautifully Made. Revere is our flagship comfort brand, born in Australia and engineered for all-day wellness. Known for its orthotic-friendly construction, removable footbeds, and customizable fit features, Revere bridges the gap between support and style— without compromise. With sandals, boots, and flats that serve a broad range of foot types, Revere is the go-to solution for consumers seeking style with substance. Its adaptable design makes it a favorite for podiatrists and stylists alike. "Revere is for the woman who wants real support—but still wants to look great doing it," says Bourke. "We've built every pair to deliver a tailored fit experience that solves real-life foot issues while still looking amazing on the shelf." Life in Motion. Comfort in Style. Contemporary comfort.Thoughtfully designed for everyday, everywhere. With ultra-lightweight construction, premium materials, and a modern aesthetic, Mia Vita's collections are designed for women who need comfort that fits their busy lives—but refuse to sacrifice style. From sleek sandals to all-season boots, every pair is built to move with her, from workdays to weekends. "Mia Vita is that rare mix of fashion- forward and feel-good," says Coombridge. "It's smart, it's wearable, and it hits that sweet spot for the woman who wants it all." Where Comfort Meets Casual Cool. Vita Sole is comfort for the effortlessly stylish. Designed to capture the laid- back spirit of modern casual, this brand delivers contemporary looks with hidden support. Think joggers, slides, and casual lace-ups that feel as good as they look—perfect for the comfort consumer who's younger, style-conscious, and wellness-aware. With a minimalist aesthetic and crossover appeal, Vita Sole is quickly becoming a lifestyle essential. OUR VALUES OUR BRANDS LET'S WALK TOGETHER - THE COMFORT CO IS READY TO PARTNER WITH YOU. Contact: Brian Alves • (617) 852-1858 • sales@comfortcoshoes.com

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