64 • Footwear Insight ~ July/August 2025 footwearinsight.com
Whether Wind Or Rain, Quality Boots Overperform In The Elements.
OUTDOOR ABOUND
F
ootwear is considered a must-have item
by consumers, not only for work, but also
for recreation, asserts Donald McLellan,
product line manager, LaCrosse Footwear.
In outdoor boots, shoppers are looking for longevity
and performance in a variety of weather conditions.
Customers stay loyal to a style once they nd
the one they love. Danner's Recraing department
volume continues to grow year over year (while
purchase frequency has decreased). Shoppers
are purchasing for durability and sustainability,
sometimes opting to have boots repaired rather than
buying new. "We've also seen sales shi towards our
established franchises—when people come to trust
a specic product line, they tend to stick with that
product line when looking for a new pair of shoes/
boots. For example, fans of our non-waterproof Trail
2650 will seek out the GTX waterproof version or
mid when they need those features because they're
familiar with that franchise and know it works." n
XTRATUF/DRIFTTECH SPORT: is ankle boot for men has a molded BioLite
footbed with drainage holes for breathability and moisture release while
exploring. e silhouette has a new DriTech engineered stretch knit upper for
breathability. A high-abrasion TPU overlay provides added durability in the toe
and bottom of the boot.
