Footwear Insight

I n the lifestyle market, there's a shift toward "value-driven decision-making: buying fewer pairs, but expecting more from each one — more comfort, more versatility and more longevity," notes David Mondrick, senior footwear designer at H.H. Brown, which recently launched a new men's brand called Align. In the boot category, he explains that means "spending on boots that serve a clear purpose — for work, daily wear or all-weather protection; expecting premium materials and all-day comfort, not just style; oen waiting for sales or promotions, but willing to pay full price if the product feels truly worth it; and prioritizing crasmanship and quality over country of origin." e Align brand brings oerings like the waterproof Align Rangley Chelsea boot ($199.95), which is crafted with a seam- sealed construction to keep the foot dry and comfortable. A slip-resistant rubber lug outsole oers traction, while a signature made-to-move Align footbed is designed for all-day support, balance and body alignment. "Comfort and value are the two most important things in footwear right now. With having to make dollars stretch, consumers are expecting to nd added value items, like our HydroGaard water resistant treatment or Ortholite insoles as standards" explains Jerry Breig, COO at Mykos. The Mykos Maria ($119.99) oers both, along with a microber lining and mixed material suede and knit upper. Rich Rask, President of Rieker Shoe Corporation emphasizes that "consumers EVERYDAY STYLE 66 • Footwear Insight ~ July/August 2025 footwearinsight.com Comfortable Everyday Options Are Meant For Making A Statement. LIVIN' THE LIFE 1 2

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