TREND INSIGHT
0%
10%
20%
30%
40%
50%
Better long-term
comfort
etter fit or
foot health support
Styles that work
across multiple settings
Trusted,
quality brands
I am not willing
to spend more
Are you willing to spend more on shoes that offer:
0%
10%
20%
30%
40%
50%
Wait for sales/
promotions
Buy fewer
pairs overall
Buy online for
better pricing
No change:
I'll pay more for
comfort and quality
Still shop in-store,
but only for
shoes I really need
Switch to
less expensive
brands
If shoe prices were to rise in the next 6 months, what would you most likely do?
0%
10%
20%
30%
40%
50%
Insoles Leather
cleaner/
conditioner
Water
proofing
spray
Odor control
spray
or inserts
Polish or
buffing
cream
Do you currently use any shoe care
or insole products?
What would make you more likely to buy shoe care products or insoles in-store?
0%
10%
20%
30%
40%
50%
Seeing that it helps
extend shoe life
Discount when
purchased with shoes
Better product
visibility
Demo or explanation
from staff
I'm not interested
in shoe care products
How important is shoe maintenance to you?
(cleaning, protecting, replacing insoles)
0%
10%
20%
30%
40%
50%
Somewhat Important
I maintain them
occasionally
Very Important
I maintain my
shoes regularly
Not Important
I replace shoes
rather than maintain
72 • Footwear Insight ~ July/August 2025 footwearinsight.com
