runstyle

E ach November, when the clocks fall back, runners feel the shi almost immediately. at first Sunday aernoon, here in the Northeast, the sun sets around 4:30 PM, and just like that, the evening run becomes a low-light experience. In our Trend Insight consumer survey of 304 runners, we asked: "Aer the fall time change, how does your running routine change in relation to low-light or dark conditions?" More than one-third said they found themselves running more oen in the dark. Many respond by purchasing reflective apparel or accessories, or by starting to use lights and other visibility aids. "Safety is top of mind, especially for runners training early in the morning or late at night," confirms Craig Segal, owner of specialty shop e Outpost Run-In & Walking Co. Our survey results showed that the majority of runners were either somewhat concerned or very concerned about a range of environmental conditions, including low-light or darkness, sun exposure, extreme temperatures—hot or cold—and wet weather. While some runners said they adjusted their routines to avoid low- light situations or limited their runs to daytime hours, many others continued their runs regardless, making safety gear and preparation even more essential. When we asked what gear they currently use, more than half mentioned items such as water-repellent or insulated clothing, reflective wear, running hats or visors, sunscreen, UV-protective apparel, and sunglasses. e other half? at's where opportunity may be. So, what would make these runners more likely to purchase reflective, sun-protective, or hydration gear? Responses pointed to a need for a better understanding of product benefits, helpful staff recommendations, greater visibility and selection in-store, and a desire for more stylish designs at affordable price points. We also asked what prompts runners to think more seriously about safety, visibility or hydration. For many, it's the weather. For others, it's running longer distances—or experiencing a close call or safety scare that brings the issue into sharper focus. is leads us to the idea that they may not ask—but they'll thank you later. How do runners feel about being approached with safety suggestions? About 42 percent said they appreciate it and want to know what helps keep them safe, while 34 percent said they're open to hearing it if it's relevant to their running habits. e tone of these conversations matters. e majority said they respond best to messaging that is informative and friendly. Others appreciated a positive, encouraging tone, or one that's practical and solution- focused. is is an important reminder: the best service oen isn't about what you sell— it's about what you suggest. When it comes to merchandising, more than half of respondents said they would like to see more in-store displays or signage promoting safety and visibility products. An additional third said "maybe," suggesting plenty of room to influence. e takeaway? Friendly, informative conversations—paired with thoughtful product presentations—can help your customers feel more confident about their runs, whether they're heading out into the sun, darkness, freezing cold, or rain. So, as the days get shorter and conditions shi, now's the time to be that trusted resource. By helping runners stay seen, safe, and weather ready, you're doing more than selling gear—you're keeping them focused on what they love most: the run. n Jeff Nott, Publisher RUN SAFETY. WEATHER READY. LETTER 6 runstyle Summer 2025 runstylemag.com HELP RUNNERS PREPARE FOR MORE THAN JUST THEIR ROUTE.

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