0%
10%
20%
30%
40%
50%
Weather Running longer
distances
A recent close
call or safety scare
Social media
or training apps
Running with a
group that
emphasizes it
A staff
recommendation
in-store
What prompts you to think more seriously about visibility, weather protection or hydration?
0%
10%
20%
30%
40%
50%
More affordable
pricing
More stylish or
comfortable designs
Better
selection or
visibility in stores
Recommendations
from staff or peers
Better
understanding
of the benefits
I already
prioritize
these features
What would make you more likely to purchase reflective, sun-protective, or hydration gear?
Do you feel store associates highlight safety
features like reflectivity, weather or sun
protection when recommending gear?
0%
10%
20%
30%
40%
50%
Yes Occasionally Never
Would you like to see more in-store displays
or signage promoting visibility/safety gear?
0%
10%
20%
30%
40%
50%
Yes Maybe No
runstylemag.com Summer 2025 runstyle 45
