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0% 10% 20% 30% 40% 50% NO but I am planning to play NO and I do not plan to play We surveyed more than 500 active men and women, asking if they have played pickleball, and for those who have played, we followed up with questions about their playing habits as well as their shopping preferences — what they buy for pickleball and what impacts those buying decisions. Nearly 60% of the adults we surveyed told us they have played pickleball, with 25% saying they play several times per week and nearly 20% saying they play at least once per week. When shopping for pickleball gear, the most likely destination for shoppers is a sporting goods store (59%). e pickleball products consumers tell us they purchased over the past year were led by paddles (68%) and balls (67%), followed by footwear (43%) and apparel (36%). For footwear, 40% of those surveyed say they wear tennis shoes to play pickleball, with 29% wearing running shoes, 16% wearing cross trainers and just 13% saying they wear pickleball-specic shoes. ere is room for growth in pickleball product education. More than 80% of our survey respondents say they would appreciate a store sales associate's recommendation about products designed for pickleball. We also asked an open-ended question about what pickleball players like most about the sport. "Easy to play," "Low cost," "and "It's social and friendly," are just a few of the responses we got. Check out more replies on the following pages. ■ is survey conducted by MESH01 included 300 respondents, men and women who are active and play pickleball. Trend Insight is a feature within sportstyle that delivers research conducted on the MESH01 Platform. MESH01 collects data from a select panel of active and outdoor enthusiasts. CONSUMER SURVEY OF PICKLEBALL PLAYERS Have You Ever Played pickleball? TREND INSIGHT CARPE TRENDEM YES 20 • July/August 2025 sportstyle • sportstylemag.com

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