sportstyle

I n the lifestyle market, there's a shi toward "value-driven decision-making: buying fewer pairs, but expecting more from each one — more comfort, more versatility and more longevity," notes David Mondrick, senior footwear designer at H.H. Brown, which recently launched a new men's brand called Align. In the boot category, he explains that means "spending on boots that serve a clear purpose — for work, daily wear or all-weather protection; expecting premium materials and all-day comfort, not just style; oen waiting for sales or promotions, but willing to pay full price if the product feels truly worth it; and prioritizing crasmanship and quality over country of origin." The Align brand brings offerings like the waterproof Align Rangley Chelsea boot ($199.95), which is craed with a seam-sealed construction to keep the foot dry and comfortable. A slip-resistant rubber lug outsole offers traction, while a signature made-to-move Align footbed is designed for all- day support, balance and body alignment. "Comfort and value are the two most important things in footwear right now. With having to make dollars stretch, consumers are expecting to find added value items, like our HydroGaard water resistant treatment or Ortholite insoles as standards" explains Jerry Breig, COO at Mykos. e Mykos Maria ($119.99) offers both, along with a microfiber lining and mixed material suede and knit upper. Rich R ask, President of Rieker Sho e Corporation emphasizes that "consumers shopping for boots want fashion and expect comfort and function!" e Rieker Heike ($145) is a lace-up boot that has an optional zipper closure on the side. Smooth leather provides a style component, while an ultra-light and shock absorbing sole makes it a practical option. When it comes to fashion, Allison Tiller, brand and marketing manager at Dingo 1969 is witnessing "bold patterns and a vintage-meets-modern vibe." Customers are "really drawn to that nostalgic feel but with a fresh twist. ey're loving distressed leather, detailed stitching and those retro toe shapes that somehow manage to feel both vintage and totally current." e Dingo 1969 Vagabond ($169.95) gives a nod to the 1970s with clean lines, a sleek profile and colorful leather options including merlot, plantain, tan and brown. A 2 ½ inch heel height keeps the boots wearable and comfortable. n COMFORTABLE EVERYDAY OPTIONS ARE MEANT FOR MAKING A STATEMENT. LIVIN' THE LIFE sportstylemag.com • sportstyle July/August 2025 • 37

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