Issue link: https://viewer.e-digitaledition.com/i/1539146
T here's been no shortage of news in the insole category so far in 2025.Most recently, UK-based Coats Group announced it has signed a definitive agreement to acquire OrthoLite, as well as Cirql. With Coats, a global leader in industrial threads, structural components, and performance materials in the footwear and apparel markets, OrthoLite and Cirql will gain the global scale, infrastructure, innovation and resources to drive impact to the next level. "I'm excited to merge OrthoLite, the foot- wear innovation business that I founded 28 years ago, with Coats Group plc.," stated Glenn Barrett, founder and CEO of OrthoLite. "is alliance forms a powerful partnership of industry leaders to provide a platform for OrthoLite and Cirql to continue to serve our customers with the most inno- vative and sustainable footwear components in the world." On the product side, OrthoLite will be launching an expanded memory foam col- lection next month with two new SloMo insole formulations—designed to expand the functional and sensory dimensions of memory foam technology for footwear. In other category news, in May of this year, Superfeet unveiled a brand refresh that introduced a new logo, refreshed visual identity, and an updated marketing approach that celebrates "real" athletes who pursue progress across every arena, from courts and trails to job sites and city streets. e brand announced several new planned introduc- tions for late 2025 and 2026, including the Run Pacer Elite featuring Carbitex and a Puncture Resistant Support work insole with a puncture-resistant plate that shields against sharp hazards, without bulk or restriction Meanwhile, in addition to the upcoming Superfeet Run Pacer insole, Carbitex is also featured in Blumaka's Carbon Elite insole that is designed to defend against turf toe and supercharge propulsion. A n d a n o t h e r s t a n d o u t p r o d u c t , PowerStep's Morton's Extension insole, offers full-length support and cushioning with a carbon fiber plate to reduce pain and stabilize the big toe joint. Here, we take a look at several standout products in the insole category. OrthoLite SloMo e brand is expanding its range of memory foam insoles with two newly developed SloMo insole formulations that are designed to expand the functional and sensory dimen- sions of memory foam technology for foot- wear. Engineered with specific Asker ratings, recovery rates, and tactile responses, each is precisely tuned to enable targeted custom- ization across a broad range of footwear cat- egories. is will offer footwear brands greater versatility in memory foam offerings, dialing in targeted and cus- tomized performance characteristics to meet evolving consumer ex- pectations—enhancing comfort, customization, fit, and feel. PowerStep / Morton's Extension Offering full-length support and cushioning with a carbon fiber plate to reduce pain and stabilize the big toe joint, the Morton's Extension ($85) features PowerStep's signature arch shape that cradles the arch and heel. e insoles help treat discomfort from bunions, hallux rigidus/limitus, sesamoiditis, arthritis, turf toe, and other conditions affecting the MTP (big toe) joint. 42 • July/August 2025 sportstyle • sportstylemag.com INSOLES