sportstyle

A s any runner can attest, the right pair of socks is a key part of any successful run. It's not something they want to even think twice about. "These days, people are on the move all day, and they need gear that can keep up without getting in the way," notes Josh Higgins, president, OS1st. "We're seeing more consumers gravitate toward simple, high-performing essentials that quietly do their job mile after mile." With the brand's Wicked Merino socks, OS1st innovated by taking the natural comfort of merino wool and blending it with technical yarns to make something that's breathable, tough, and ready for whatever the day brings. Higgins says, "It's the kind of sock you forget you're wearing in the best way." Swiftwick CEO Mark Chou says the brand has seen a demand for higher cuff heights, which, he says, is one of the reasons Swiftwick is continuing to design and release new mid-crew and crew height styles. "In addition, with the increasing popularity of plated, high-stack supershoes for both race day and training, we know that customers are searching for ways to ensure they're locked in securely." The brand's Flite XT sock, with its proprietary stability technologies, is becoming more and more sought after by runners, he says, to meet that need. "The sock market is interesting right now," asserts Tanya Pictor, co-founder, Jogology. "We are seeing that consumers in different age groups gravitate to different sock heights, though we are also seeing the trend being influenced regionally." "Also, given price increases in the market with footwear, I think that the consumer buying a pair of running socks right now wants to make sure it is of a high quality, great performance and fit," adds Pictor. TECHNICALLY SPEAKING 46 • July/August 2025 sportstyle • sportstylemag.com A GOOD RUN STARTS WITH GREAT SOCKS. Sockwell Stabilizer Knee High/OTC A firm (20-30 mmHg) graduated com- pression style for men and women, the Stabilizer's design is inspired by athletic taping, helping stabilize mus- cles, tendons, and ligaments in the arch and ankle. e result, according to the brand: less fatigue during the run and minimized swelling during recovery. Made with custom-blended merino wool yarns (which manage moisture, regulate temperature, and reduce blisters). MSRP $32.99. SOCKS

• Cover