speCial Feature
Physician-to-Patient
— Knowing What Works
By Laura Ward
for physicians and
practice managers
looKing to increase
their patient Bases
and referral
sources, as Well as
differentiate their
Brands, a successful
marKeting
strategy should
include three
targeted tools.
W
h e n t h e a F F o r da b l e
Care Act's individual mandate takes effect in 2014,
a number of the nation's
50 million uninsured Americans will
become part of a valuable pool of patient
customers that many physicians are
hoping to tap into.
10
| Greater Boston MD News
■ mdnewS.com
Achieving substantial new patient
growth, no matter the source, requires physicians to view their clinics as equal parts
medical practice and consumer-driven
business. Building lasting relationships
with prospective patients using strategic
communications platforms, such as social
media, community involvement and mail
campaigns, can help physicians achieve
measurable progress.
the Power of now
"The No. 1 challenge of marketing
a physician's practice is getting him
or her to develop a marketing plan or
strategy — or have one professionally
