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from the Publisher Richard Keene PUBLISHER Central New York RKEENE@MDNEWS.COM 315-446-8331 T much for reading the January/February issue of MD News. Once again, we examine the world-class health care available right here in Central New York. H A N K YO U V E RY Our cover story features the robotic surgery program at Crouse Hospital. In 2008, Crouse Hospital added the da Vinci robot-assisted surgical platform to its surgical portfolio and in 2013 inaugurated its multidisciplinary Institute for Robotic Surgery. The hospital added a second da Vinci Surgical System earlier in 2013 to open the possibility of minimally invasive robotic surgery to patients who may have previously needed traditional open surgery. The da Vinci is a game changer. Also in this issue, our interior feature is about the Prostate Cancer Program at Upstate Medical University. The program derives its strategy for successful outcomes from the most up-to-date training and technology available. At Upstate, a close partnership with the National Institutes of Health and the National Cancer Institute helps make this possible. The Upstate approach tackles the complex disease process from diagnosis to active treatment for those who are at high risk, to avoiding unnecessary treatment for some who are not. In his column, Onondaga County Medical Society Executive Vice President Jerry Hoffman discusses the idea, floated by New York state government, to tie physicians' licensure to their participation in a statewide electronic information network, SHIN-NY. Hoffman writes that after much discussion, and the opposition of MSSNY and several other organizations, the state has backed off this idea, and it has been placed on the back burner for at least two years. This is just another example of the effectiveness of MSSNY as an advocate and champion of physicians in the state. Once again, I would like to thank all those who come together to create our magazine. Here at MD News, we are dedicated to delivering an engaging reader experience, one with real local relevance. In each issue, we highlight distinguished and accomplished physicians and practice groups. We also provide updates on the latest medical studies, pointers for managing your practice and a unique look at what is happening in the local medical community. We love to receive nominations for our cover stories, current news within your organization and feedback on articles. I would also like to suggest that you visit www.mdnews.com to discover a wonderful resource for healthcare marketing. We are here to serve the physician and healthcare community. Enjoy your issue of MD News, Richard Keene Central new York Publisher: Richard Keene Managing Editor: Conner Armstrong Contributing Writers: Jason J. Centolella, Jerry Hoffman, John Netti Photographer: Chuck Wainwright President and Chief Executive Officer: Charles DallAcqua Chief Financial Officer: Elbert Johnson Chief Marketing Officer: Jason Skinner Vice President, B2B Brand Development: Carrie Dierks Vice President of Sales: Robert Philips In Memoriam: Robert J. Brennan, Founder Account Manager: Drew Smith Creative Director: Eric Jackson Designer: Aimee Burchard Creative Services: Steve Barrett, Michael Ferguson, Brian Norman, Kimmi Patterson, Michael Simmons, David Smith, Jennifer Webster Production: Ashley Clark, Allison Fincher Financial Services: April Charlton, Beverly Potter Audience Development: Debbie Dodski MD News is published by True North Custom 5600 Brainerd Road, Suite 1 Chattanooga, TN 37411 423-266-3234 | www.truenorthcustom.com Although every precaution is taken to ensure accuracy of published materials, MD News cannot be held responsible for opinions expressed or facts supplied by its authors. Copyright 2014, True North Custom. All rights reserved. Reproduction in whole or in part without written permission is prohibited. POSTMASTER: Please send notices on Form 3579 to 5600 Brainerd Road, Suite 1, Chattanooga, TN 37411. Advertise in MD News For more information about advertising in the MD News Central New York edition, call Publisher Richard Keene at 315-446-8331 or email rkeene@mdnews.com. Contact Information Send press releases and all other information related to this local edition of MD News to rkeene@mdnews.com. 05-820 05-731 4 | Central New York MD NEWS ■ MDNEWS.COM