Q
&A
Vibra Healthcare
Ready for New Challenges
Facing LTAC Industry
A barrage of fiscal and other challenges
confronts hospital CEOs and physician groups
nationwide. From investing in the most
advanced medical technology to determining
the appropriate role of social media in promoting services, healthcare leaders must perform a
sometimes exquisitely complex balancing act.
Brad Hollinger, Chairman and CEO, Vibra
Healthcare, offers insight.
Q
What are the most significant
fiscal challenges facing your
hospital/system/practice and
healthcare organizations in general
during the next 12 months?
A: The most significant fiscal challenges
facing both Vibra Healthcare and the
long-term acute care (LTAC) industry in
general will be reduced reimbursement
and controlling expenses in response to
that reduction.
Q
What do you consider the
most important thing healthcare leaders must understand
as they strive to overcome those
financial challenges?
A: As the impact of the Affordable Care
Act (ACA) changes our healthcare environment, Vibra is developing strategies and
delivery models to deal with new industry
dynamics, such as bundled payment initiatives, readmission mitigation, dramatic
Brad Hollinger
CEO OF VIBRA HEALTHCARE
12
| MD NEWS Greater Boston
I The
CEO Edition
