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05-731 Publisher: Dan Senkiw Managing Editor: Conner Armstrong Contributing Photographers: Don Dempsey, White Light Photography; Tom LaBarbera President and Chief Executive Officer: Lud Kimbrough Chief Financial Officer: Elbert Johnson Chief Marketing Officer: Jason Skinner Vice President, B2B Brand Development: Carrie Dierks B2B Sales Director: Tim McNichols In Memoriam: Robert J. Brennan, Founder Account Manager: Kelsey McAuliffe Creative Director: Eric Jackson Designer: Brian Norman Creative Services: Steve Barrett, Aimee Burchard, Jamie Dent, Michael Ferguson, Kimmi Patterson, Michael Simmons, David Smith, Jennifer Webster Production: Ashley Clark Financial Services: April Charlton Audience Development: Debbie Dodski, David Enoch MD News is published by True North Custom 5600 Brainerd Road, Suite 1 Chattanooga, TN 37411 423-266-3234 | www.truenorthcustom.com Although every precaution is taken to ensure accuracy of published materials, MD News cannot be held responsible for opinions expressed or facts supplied by its authors. Copyright 2014, True North Custom. All rights reserved. Reproduction in whole or in part without written permission is prohibited. P O S T M A S T E R : Please send notices on Form 3579 to 5600 Brainerd Road, Suite 1, Chattanooga, TN 37411. Advertise in MD News For more information about advertising in the MD News Mid Hudson edition, call Publisher Dan Senkiw at 914-967-6565 or email dansenkiw@mdnews.com. Contact Information Send press releases and all other information related to this local edition of MD News to pslater.mdn@verizon.net. Mid Hudson green initiative M I N I M A L I M P A C T 05-852 from the Publisher W Dan Senkiw PU BLISHER Mid Hudson D A N S E N K I W @ M D N E W S . C O M 914-967-6565 E L C O M E T O T H E June issue of MD Ne ws Mid Hudson, and thanks for making the magazine a regular part of your reading agenda. A common passion among physicians is to make a difference for patients, wherever the need exists. Here in the Hudson Valley region, physicians at Orange Regional Medical Center are making all the difference for patients with lung cancer. According to the American Cancer Society, lung cancer is the second most common cancer in both men and women. The Lung Cancer Program at Orange Regional Medical Center's Spagnoli Family Cancer Center, led by Cleveland Lewis, MD, Medical Director Lung Cancer Disease Management team, provides comprehensive and customized care. The program goes far beyond treating symptoms of the illness by offering complimentary therapies to address the needs of the whole person. In every issue, we seek to bring you the latest news from the local medical industry, as well as insight into emerging research and trends on the national front. This month, we feature cognitive research suggesting that the placebo effect may be even stronger than we know. It seems the "power of positive thinking" is formidable in the healthcare realm. Your thoughts, as always, are welcome. Feel free to reach out to me at 914-967-6565 or dansenkiw@mdnews.com to discuss article ideas for future issues. Happy summer, Dan Senkiw 4 | Mid Hudson MD NEWS ■ M D N E W S . CO M