MDNews - Minnesota

COVER FEATURE Innovations in Dermatology With Crutchfield Dermatology may be only skin deep, but when a confident appearance can make or break opportunities in a person's career and personal life, clear skin takes on an importance that encompasses more than physical health. For 10 years, Crutchfield Dermatology has been helping T patients make the most of those 30 seconds — treating psoriasis, acne, vitiligo, pediatric and cosmetic dermatology issues, and ethnic skin conditions. Clinic founder Charles Crutchfield III, M.D., has seen firsthand the transformative power of healthy skin. "Skin issues have a powerful impact on our personal and professional lives," he explains. "I can't tell you how many patients report that their self-esteem has completely turned around after we resolved an issue like acne or psoriasis. Other patients are concerned about staying in the workforce longer or re-entering the workforce after an absence; their profes- sional success can depend on how they look and how they are HIRTY SECONDS. ACCORDING to social psychologists, that's how long it takes to form a lasting impression about someone. These few seconds can determine the outcome of a job interview or a first date. Beauty By Marian Deegan perceived. They want to look competitive and feel confident about their appearances." Dr. Crutchfield treats an active base of more than 40,000 patients, ranging from newborns to grandparents. He is team dermatologist for the Minnesota Twins and Minnesota Vikings and a clinical professor of dermatology at the University of Minnesota Medical School. Seventy-five percent to 80% of his practice is focused on medical dermatology, with the remainder in cosmetic dermatology. "There are about 4,000 different dermatologic diagnoses," he says. "A sign advertising skin care does not mean that treatment will be handled by a board-certified dermatologist. A board-certified dermatologist cannot only design the best treatment plan for your skin, but more importantly, he or she is the most skilled and qualified to handle any complications that can arise from a variety of skin and laser treatments. Successfully evaluating, diagnosing and designing a treatment plan is a matter of rigorous training, thorough knowledge of the anatomy and physiology of the skin, and years of clinical experience. My custom programs incorporate dermatology treatment options at the forefront of medicine that are more PHOTOS © DAVID GINSBERG

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