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COVER FEATURE Innovation in Cancer Care By Robert Janek and Alex Strauss Center — the region's first freestanding cancer hospital — opened its doors to patients. Named after lifelong philanthro- pists and UH supporters Jane and Lee Seidman, the new $260 million, 150-bed hospital is home to the most advanced technology, treatments and cancer experts available under one roof. "UH Seidman Cancer Center is one of ON only 12 freestanding cancer hospitals in the country that are part of a National Cancer Institute-designated Comprehensive Cancer Center through our affiliation with the Case Comprehensive Cancer Center at Case Western Reserve University School of Medicine," says Nathan Levitan, MD, president of UH Seidman Cancer Center. J U N E 6 T H , U N I V E R S I T Y HOSPITALS (UH) Seidman Cancer "With its emphasis on state-of-the-art care, leading edge technology and innovation, translational research, and patient-focused care, our cancer program is truly a leading resource for the region and the nation." An Innovative Hospital Located in University Circle on the campus of UH Case Medical Center, UH Seidman Cancer Center is 10 stories high with 375,000 square feet — triple the square footage cancer services previously encompassed on this campus. The goal was to provide easier access to all cancer services. This was done with tremendous forethought and input from an advisory council of patients and their families. As a result, the building is not only very beauti- ful and uplifting with special amenities in all patient rooms and family areas, it's also very easy to navigate. "I've had patients tell me that the UH Seidman Cancer Center is easier to get around in than any other hospital they've 6 | Cleveland-Akron-Canton MD NEWS MDNEWS.COM SPECIAL ISSUE, FALL 2011 been to in Northeast Ohio, because it's so logically layed out," says Stanton Gerson, MD, director of UH Seidman Cancer Center and Case Comprehensive Cancer Center. "Each patient care floor is dedicated to certain types of cancer needs. So, for example, outpatient infusion services are conveniently located on the ground floor, radiation therapy is in the lower level, and all imaging and surgery is on the second floor." Since 80 percent of cancer care is ambulatory, outpatient clinical care is provided on the first floor where 39 exam rooms, two IV start rooms, four procedure rooms and seven consult rooms are located. Here, outpatient clinical care "corridors" accommodate multidisciplinary clinics for 10 subspecialty cancer areas, including gynecologic, leukemia/lymphoma, lung and genitourinary cancer. The third floor is dedicated to patients with hematologic malignancies. A bone marrow transplant laboratory and inpa-