Issue link: https://viewer.e-digitaledition.com/i/462172
05-731 Publisher: Tim McNichols Managing Editors: Steve Barrett, Michael Ferguson, Jennifer Webster President and Chief Executive Officer: Lud Kimbrough Chief Marketing Officer: Jason Skinner Vice President of Operations: Carrie Dierks B2B Sales Director: Tim McNichols In Memoriam: Robert J. Brennan, Founder Account Managers: Kelsey McAuliffe, Drew Smith Creative Director: Eric Jackson Designers: Mariela Cosentino, Brian Norman, Michael Simmons Creative Services: Jamie Dent, Carrie Frye, Cathy Higgins, Kimmi Patterson, David Smith Production: Andrea Hull Financial Services: Ashley Byrd, April Charlton Audience Development: Debbie Dodski, Jennifer Drake, Connie Howard MD News is published by True North Custom 5600 Brainerd Road, Suite 1 Chattanooga, TN 37411 423-266-3234 | www.truenorthcustom.com Although every precaution is taken to ensure accuracy of published materials, MD News cannot be held responsible for opinions expressed or facts supplied by its authors. Copyright 2015, True North Custom. All rights reserved. Reproduction in whole or in part without written permission is prohibited. P O S T M A S T E R : Please send notices on Form 3579 to 5600 Brainerd Road, Suite 1, Chattanooga, TN 37411. Advertise in MD News For more information about advertising in MD News, contact Tim McNichols at 440-736-7268 or tmcnichols@truenorthcustom.com. Contact Information Send press releases and all other information related to MD News to tmcnichols@truenorthcustom.com. G R E E T I N G S , P H Y S I C I A N S A N D healthcare leaders. Welcome to the March/April digital edition of the industry magazine about, from and for physicians: MD News. A problem that touches on both senior health and the practice of medicine in the general population is the abuse of opioid pain relievers. One of our national features describes new, abuse-deterrent formulations — and their drawbacks. Our second national feature turns to digital medicine, in the form of crowdsourcing techniques with which providers pool the diagnostic wisdom of peers and others. The increasing number of seniors has created demand for new care models from providers. Whether preventing falls or managing multiple chronic conditions, physicians are rising to the challenge. In one of our special clinical sections, we examine ways some experts are recalibrating treatment for seniors, such as the implementation of geriatric ERs. We also look at nuanced diabetes manage- ment. And our Data Vault offers a statistical snapshot of geriatrics today. Our second clinical section is devoted to men's health. We investigate a timely concern: Fragility fractures are increasing among older men, yet these patients are not often screened for bone density or provided with the most appropriate medications to fight bone loss. Orthopedic specialists delve into the problem. We also look at new research into factors that may cause prostate cancer recurrence. And we provide a roundup of recent news about men's health. I hope you find our bimonthly digital edition informa- tive and useful, and I invite you to follow us on Facebook and Twitter. Additionally, if you are interested in learning how MD News can further your marketing objectives or if you would like to consider becoming a publisher for MD News, please contact me at 440-736-7268 or tmcnichols@truenorthcustom.com. Happy reading, Tim McNichols Tim McNichols B2B SA LES DIR ECTOR T MCN ICHOLS@T RU ENORT HCUSTOM .COM 440-736-7268 4 | MD NEWS ■ M D N E W S . CO M