Issue link: https://viewer.e-digitaledition.com/i/555779
IF YO U WA N T YO U R c o m p a n y t o emerge from the bottomless pit of Google search results , a blog is a cheap and easy strategy. Websites featuring blogs draw percent more visitors than those that don't, and maintaining an active blogging presence at tracts nearly seven times more traffic than an abandoned blog presence, according to a HubSpot study. To get to Google's front page, blog often and position your company as a leader in the field. Crack downs on spam websites h a v e le f t t h e d o or o p e n for blo g s t h at d issem i nate va luable i n for mation , such as tax strategies, consumer tips for iden- tifying the best custom home builder and return-on-investment tips. Usable, recently published content is more often connected to search queries. Start It Up Your blog presents the opportunity to express a more informal side of your business, but it is also a resource to drive search engine results, so posts should be thoughtful and relevant to consumers and fellow builders. While you may want to use the blog as a showcase for your work — and you should — leave hard-sell tactics to your company's website. Connect Reach out to other builder blogs for per- mission to link to their sites. This helps create long-lasting relationships that may result in increased trašc to your blog. Leave comments with links back to your content in relevant posts on other sites. Once you've established your blog and networked with others, there are a host of other ways to increase trašc to your website. ■ BLOGGING YOUR WAY to Google's Front Page — for free ADVERTISERS' INDEX Allan Insurance Agency, Inc. .........................35 Best Tile ................................Inside Back Cover BoConcept ...................................................39 California Closets .......................................... 3 Chase Plumbing Company, Inc. ....................50 Dry Air Systems .............................................52 DMK Construction ........................................49 F.D. Sterritt Lumber Company .......................43 Image Glassworks .........................................51 Hackett Brothers Plumbing & Heating ...........37 Horner Millwork .............................................5 Jeana Kahn Real Estate .................................28 Justin Epstein Masonry LLC. ..........................53 Liberty Interiors .............................................45 Lucia Lighting & Design ................................38 March & Martin Spray Foam Insulation .........54 Pella Windows ............................... Back Cover Salem Overhead Door Co. ............................41 Simonton Windows and Doors .......................2 Stone Coast Financial Advisors, LLC. ...............7 Sunlighten ....................................................44 TE2 Engineering ............................................27 for free | Greater Boston Builder+Architect BOSTON.BUILDERARCHITECT.COM Plumbing – Heating – Gas Piping – New Construction – Remodeling 29A Adams Street, Burlington, MA 01803 • 617-448-9051 www.chaseplumbingcoinc.com