MDNews - Central New York

September/October 2015

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$250 Gift Card WE'D LIKE TO HEAR FROM YOU! At MD News, we strive to give you superior, relevant content in every issue. To ensure we're delivering value, please take three minutes to complete a survey at mdnews.com/survey250. Tell us what you think of the magazine, and we'll enter you into a drawing to win a $250 gift card. 05-731 Publisher: Richard Keene Managing Editor: Michael Ferguson Contributing Writers: Gerald "Jerry" Hoffman; Maureen Dunn McGlynn, Esq.; Josh Miller; John Netti; and Jennifer Savastino Photographer: Chuck Wainwright President and Chief Executive Officer: Lud Kimbrough Chief Marketing Officer: Jason Skinner Vice President of Operations: Carrie Dierks B2B Sales Director: Tim McNichols In Memoriam: Robert J. Brennan, Founder Account Manager: Kelsey McAuliffe Creative Director: Eric Jackson Designer: Michael Simmons Creative Services: Steve Barrett, Mariela Cosentino, Jamie Dent, Brian Norman, Kimmi Patterson, David Smith, Jennifer Webster Production: Andrea Hull Financial Services: Ashley Byrd Audience Development: Debbie Dodski, Jennifer Drake, Connie Howard MD News is published by True North Custom 5600 Brainerd Road, Suite 1 Chattanooga, TN 37411 423-266-3234 | www.truenorthcustom.com Although every precaution is taken to ensure accuracy of published materials, MD News cannot be held responsible for opinions expressed or facts supplied by its authors. Copyright 2015, True North Custom. All rights reserved. Reproduction in whole or in part without written permission is prohibited. P O S T M A S T E R : Please send notices on Form 3579 to 5600 Brainerd Road, Suite 1, Chattanooga, TN 37411. Advertise in MD News For more information about advertising in the MD News Central New York edition, call Publisher Richard Keene at 315-446-8331 or email rkeene@mdnews.com. Contact Information Send press releases and all other information related to this local edition of MD News to rkeene@mdnews.com. Central New York 05-820 from the Publisher T HAN K YO U VE RY much for reading the September/October edition of MD News. Once again, we examine the world-class health care available right here in Central New York. Our cover story features Crouse Hospital's Baker Neonatal Intensive Care Unit. Since becoming a New York state regional referral center in 1975, Crouse Hospital's NICU has never turned away an ambulance carrying a critically ill baby. Research has tracked gratifying upward trajectories in both outcomes and survival for high-risk infants over recent decades. Patients in the Baker NICU benefit from numerous technological advances and evidence-based best practices in the care of premature infants. So many times, a bit of extra medical attention is needed at the start of our lives; it is reassuring to know that practitioners at Crouse Hospital provide such personalized care. Our special feature focuses on the Upstate Breast Care Center, the practice of Mary Ellen Greco, MD, and Kristine Keeney, MD. Drs. Greco and Keeney joined Upstate University Hospital to create the first comprehensive breast care center in the community, utilizing their expertise in the areas of benign and malignant breast disease. Affiliated with Upstate University Hospital and Upstate Cancer Center (the region's only facility accredited by the National Accreditation Program for Breast Centers), the practice is committed to the highest quality breast care. The Upstate Breast Care Center's comprehensive approach to breast care is facilitated by the seamless communication among all caregivers. Once again, I would like to thank all those who come together to create our magazine. Here at MD News, we are dedicated to delivering an engaging reader experience — one with real local relevance. In each issue, we highlight distinguished and accomplished physicians and practice groups. We also provide updates on the latest medical studies, pointers for managing your practice and a unique look at what is happening in the local medical community. We love to receive nominations for our cover stories, current news within your organization and feedback on articles. I would also like to suggest that you visit mdnews.com to discover a wonderful resource for healthcare marketing. We are here to serve the physician and healthcare community. Enjoy your issue of MD News, Rich Keene Richard Keene PU BLISHER Central New York R K E E N E @ M D N E W S . C O M 315-446-8331 c e nt ra l n ew yo rk . m d n ews.c o m @MDNewsCentralNY 4 | Central New York MD NEWS ■ M D N E W S . CO M

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