Issue link: https://viewer.e-digitaledition.com/i/617868
Greetings, physicians and healthcare leaders. On behalf of the team that brings you MD News, I'd like to welcome you to our January-February digital edition. It has long been thought that fibrin is vital for healing bone fractures. However, a groundbreaking study by Vanderbilt University scientists challenges that view, opening up new avenues for treatment of fractures. We examine their findings in our special clinical section on orthopedics. We also take a look at the assumption that heading the ball is the most common cause of concussions among soccer players, and we round up other sports medicine-related news. Our second clinical section reviews educational strategies developed by nurses and clinicians in California that reduce rehospitalization among heart failure patients and rein in costs. We also report on new research showing that well-matched influenza vaccines significantly reduce morbidity and mortality among nursing home residents. And our Data Vault rounds up some eye-opening statistics related to cardiology. One of our national features addresses strategies hospitals and health systems can adopt to smooth the process of clinical integration or consolidation — and to ensure physicians feel their voices are heard. The second addresses di‰culties involved in avoiding improper release of protected health information via social media. The myriad print and digital platforms available through MD News provide eective means for you to help referring physicians make informed decisions about the care of their patients. Contact me at 440-736-7268 or tmcnichols@mdnews.com to discuss marketing strategies for your practice or organization or to learn how you can become a publisher in one of our markets. You can also follow us at facebook.com/mdnews and at twitter.com/MDNewsNetwork. Happy Reading, Tim McNichols Managing Editors: SteveBarrett, Michael Ferguson President and Chief Executive Officer: Lud Kimbrough Chief Marketing Officer: Jason Skinner Vice President of Operations: Carrie Dierks B2B Sales Director and Group Publisher: Tim McNichols In Memoriam: Robert J. Brennan, Founder Account Managers: Teiya Eubanks, Kelsey McAuliffe, Jeffrey Spitzer Account Coordinator: Emily Reed Creative Director: Eric Jackson Designers: MarielaCosentino, BrianNorman, MichaelSimmons Creative Services: JamieDent, Jennifer Oncay, KimmiPatterson, DavidSmith Production: Andrea Hull Financial Services: Ashley Byrd Audience Development: Debbie Dodski, JenniferDrake, Connie Howard MD News is published by True North Custom 5600 Brainerd Road, Suite 1 Chattanooga, TN 37411 423-266-3234 | truenorthcustom.com Although ever y precaution is taken to ensure accuracy of published materials, MD News cannot be held responsible for opinions expressed or facts supplied by its authors. Copyright 2016, True North Custom. All rights reser ved. Reproduction in whole or in part without written permission is prohibited. P O S T M A S T E R : Please send notices on Form 3579 to 5600 Brainerd Road, Suite 1, Chattanooga, TN 37411. Advertise in MD News For more information about advertising in MD News, contact Tim McNichols at 440-736-7268 or tmcnichols@mdnews.com. Contact Information Send press releases and all other information related to MD News to tmcnichols@mdnews.com. ............................................... Tim McNichols B2B SALES DIRECTOR ............................................... tmcnichols@mdnews.com (440) 736-7268 ............................................... @MDNewsNetwork