Issue link: https://viewer.e-digitaledition.com/i/635202
Long Island 05-848 PUBLISHER from the Greetings, and welcome to MD News Long Island. Thank you for all the positive feedback on the publication's new look and feel for 2016! As many of our readers have noticed, the new MD News brand standards have been integrated across all our platforms — our national and local websites, digital editions, e-newsletter, local print publications, and social media. While you're focused on the field of medicine, we're focused on using the most sophisticated, advanced mediums to communicate your organization's healthcare expertise and experience. Our magazine is shaped by articles crafted to raise awareness of the innovative hea lthcare practices deployed in our community. Not only does MD News keep healthcare leaders aware of local and national healthcare trends, but it also helps physicians make informed decisions about the care of their patients. This month, we spotlight the breadth and depth of Long Island Women's Health Care Group, which is one of the area's last truly private-practice OB-GYN groups. In this era of hospital-based practices, hospitalists and conglomerate medical groups, this single-specialty practice spans three counties, providing patient care at all points in the life cycle. The special clinical section reviews educational strategies developed by nurses and clinicians in California that reduce rehospitalization among heart failure patients and rein in costs. We also examine new research showing that well-matched influenza vaccines significantly reduce morbidity and mortality among nursing home residents. And our Cardiology Update rounds up some eye-opening statistics related to cardiology. To add local insight into the business of medicine, legal experts from Martin Clearwater & Bell highlight the importance of thoroughly documenting preoperative instructions for patients with increased surgical risks. Each issue of MD News provides a unique look at what is happening in the local medical field. To contribute to our Local News section, or to share information about your organiza- tion or practice across multiple platforms throughout Long Island or nationwide, contact me at 914-967-6565 or dansenkiw@mdnews.com to discuss methods of presenting your distinctive voice and message. Warm regards, Dan Senkiw ............................................... Dan Senkiw PUBLISHER Long Island ............................................... dansenkiw@mdnews.com 914-967-6565 ............................................... @MDNewsMetroNYC Publisher: Dan Senkiw Managing Editor: Michael Ferguson Photographer: Don Dempsey, White LightŽPhotography Contributing Writers: Peter T. Crean and Emma B. Glazer President and Chief Executive Officer: Lud Kimbrough Chief Marketing Officer: Jason Skinner Vice President of Operations: Carrie Dierks B2B Sales Director and Group Publisher: Tim McNichols In Memoriam: Robert J. Brennan, Founder Account Manager: Kelsey McAuliffe Creative Director: Eric Jackson Designer: MarielaŽCosentino Creative Services: Steve Barrett, JamieŽDent, BrianŽNorman, KimmiŽPatterson, MichaelŽSimmons, DavidŽSmith Production: Andrea Hull Financial Services: Ashley Byrd Audience Development: Debbie Dodski, JenniferŽDrake, Connie Howard MD News is published by True North Custom 5600 Brainerd Road, Suite 1 Chattanooga, TN 37411 423-266-3234 | truenorthcustom.com Although ever y precaution is taken to ensure accuracy of published materials, MD News cannot be held responsible for opinions expressed or facts supplied by its authors. Copyright 2016, True North Custom. All rights reser ved. Reproduction in whole or in part without written permission is prohibited. P O S T M A S T E R : Please send notices on Form 3579 to 5600 Brainerd Road, Suite 1, Chattanooga, TN 37411. Advertise in MD News For more information about advertising in the MD News Long Island edition, call Publisher Dan Senkiw at 914-967-6565 or email dansenkiw@mdnews.com. Contact Information Send press releases and all other information related to this local edition of MD News to dansenkiw@mdnews. com or via fax to 914-967-1165.