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that makes the process as seamless as possible for the client." To be sure, Mercedes-Benz of Burlington has an extensive inventory of new and pre-owned vehicles that will certainly fit the desires and price points of any client. But selection is just one piece of the puzzle. "We're selling a service and an experi- ence, not just an automobile," King says. "When a client is in front of us, we have to take ownership of everything to do with that interaction. As I talk to team members, I always remind them that this is an experience center, not a dealership." Of particular interest to physicians is the fact that the dealership is set up to save clients time, with team members empowered to shor ten the sa les a nd service cycles. Beyond saving time, the focus is on transparency to help the client make the right decision. The aim is to earn a client for life. "We use the phrase '10-year memory' because it's important to understand what kind of memory you'd like to leave with a client," King says. "An example of a 10-year memory would be really showing clients how valuable they are and how much we want to be here for them." V i s i t o r s t o M e r c e d e s - B e n z o f Burling ton will a lso notice extensive A Different Kind of Car Buying Experience Offered by a Company with Close Ties to the Healthcare Community BY ERIC SLACK MERCEDE S„BENZ H A S LONG been sy nony mous with lux ur y a nd innova- tion, so it is no surprise that those two components a re a lso key pa r ts of the ca r-buy ing ex perience at Mercedes- Benz of Burling ton. It 's a n experience that is pa r ticula rly well-suited to busy hea lthca re professiona ls. E ver si nc e it op ene d it s do or s i n Ja nua r y 2015, the compa ny has striven to offer honesty through sales, efficiency through service, and knowledge through cer tif ied tea m members. "It all starts with our vision statement, which is 'To be recognized as a place of delight where engaged team members take ownership of our clients' experience, regardless of their role, with the goal of cre- ating positive memories,'" says Managing Partner Sean King. "If team members are engaged, they're more helpful and willing to take ownership of opportunities, and MERCEDES-BENZ OF BURLINGTON 1 8 1 8❱❱❱❱❱ V E N D O R P R O F I L E