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from the Publisher Greater Kansas W Jerod Norris PUBLISHER Greater Kansas JNORRIS@MDNEWS.COM (620) 249-7462 Publisher: Jerod Norris Managing Editor: Ed Lammon E LCOME TO TH E Aug us t / September '12 issue of MD News Greater Kansas. THANK YOU for reading our publication to see what your peers in the medical community are doing to provide the best care for their patients. Remember that MD News Greater Kansas is also available online through our state-of- the-art digital editions. Go to www.mdnews.com, click on "magazine," then choose "KS – Greater Kansas" from the drop-down menu! Thanks again for reading and joining us. Our cover story this month focuses on Jeff Korsmo, CEO of Via Christi Health. It is a very timely piece due to the recent climate changes in health care. Here is an excerpt: The key variable in reforming health care, Korsmo says, is replacing our fee-for-service system, which encourages more tests and more procedures, with a system based on rewarding value, or "safe, high-quality, affordable care delivered with great service." "Most of the Affordable Care Act focused on increased access to health care and included relatively little to change the way we pay for health care," he says. "Changing the payment mechanism will change the overutilization of care that happens in this country and will begin to bend the cost curve." As you flip through the pages of this publication, you'll find pertinent information about medical research, technology and trending topics, in addition to news and features from the local health care community. My goal is to spark an open dialogue among health care providers through the pages of MD News Greater Kansas. If you have an inspiring story to share or you are bringing cutting-edge treatments to our community, feel free to further the conversation by contacting me at jnorris@mdnews.com or by visiting our publication online at www.MDNews.com. Thanks so much for reading, and thank you to all of our contributing partners and advertisers. Jerod Norris MATCH UP WITH YOUR PRACTICE NEEDS? DOES OUR CONTENT Go to www.mdnews.com/survey and take our quick survey to tell us. All responses will be kept strictly confidential, and respondents' input will be used to guide content in future issues of MD News. 4 | Greater Kansas MD NEWS ■ MDNEWS.COM President and Chief Executive Officer: Charles DallAcqua Chief Operating Officer: Tony Young Chief Creative Officer: J. Kevin Tugman Chief Marketing Officer: Jason Skinner Chief Technology Officer: Chris Rushing Executive Publisher: Doug Dauray Vice President, Operations B2B: Carrie Dierks In Memoriam: Robert J. Brennan, Founder Market Development Manager: Ashley Barnett Designer: Emily Young Creative Services: Maggie Behringer, Michael Ferguson, Travis Knight, Maggie Neff, Kimmi Patterson, Michael Simmons, David Smith Production: Allison Fincher, Kelsey Larrabee Financial Services: April Charlton, Doug Condra, Lori Elliott Audience Development: Mitzi Brock, Debbie Dodski MD News is published by True North Custom Media 735 Broad Street, Suite 708 Chattanooga, TN 37402 (423) 266-3234 | www.truenorthcustom.com Although every precaution is taken to ensure accuracy of published materials, MD News cannot be held responsible for opinions expressed or facts supplied by its authors. Copyright 2012, True North Custom Media. All rights reserved. Reproduction in whole or in part without written permission is prohibited. POSTMASTER: Please send notices on Form 3579 to 735 Broad Street, Suite 708, Chattanooga, TN 37402. Advertise in MD News For more information on advertising in the MD News Greater Kansas edition, call Publisher Jerod Norris at (620) 249-7462 or e-mail jnorris@mdnews.com. Contact Information Send press releases and all other information related to this local edition of MD News to jnorris@mdnews.com. 05-849 05-731