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PAGE 52
PAGE 60
PAGE 40
PAGE 24
AUGUST
2017
/
OUTDOORINSIGHTMAG.COM
8
NEW PRODUCTS
A sneak peek at the gear that consumers
will be craving in the seasons ahead.
24
PADDLE ON
It's a family affair as the canoe market
trends upwards with a mellow audience.
28
HERITAGE HYPE
Brands are connecting with younger
consumers by focusing on iconic and
authentic styles.
32
FOCUS ON FUN
Millennial camping trends? They're all
about keeping the "fun" in functional gear.
36
RETAIL REALITY
Leading specialty retailers give us the
scoop on the state of their businesses.
40
JAX'S SUCCESS STORY
The Recipe for Success at Colorado's Jax
Mercantile? Diversify, Evolve and Grow.
46
FOOTWEAR TRENDS
Lighter, faster crossover styles dominate
the footwear market.
52
BOOT BOOK
Spring 2018 looks to be the season of the
uber-boot.
60
KEEN EYE
New CEO Casey Sheehan wants to run
business "unusual."
66
END INSIGHT
Did you know? The economic impact of
the outdoor industry is even bigger than
you might suspect.
Cover Photo: Keen
