Outdoor Insight

August 2017

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58 • Outdoor Insight • August 2017 outdoorinsightmag.com Cougar Rainy Day, $60 Sorel's Joan Rain Wedge, $165 RAIN FOOTWEAR The Original Muck Boot Company's Bergen R ain boots are becoming the fashion accessory even on sunny days. New bright colors like Roma's "blush" and pretty patterns make them stand out in grey weather, while foot-coddling comfort fea- tures make them an ideal choice even when the sky is dry. "They are more fun and less utilitarian," says Steven Sedlbauer, president of Cougar Shoes. Marion Minary, product line manager of Sorel, defines the new styles as "chic yet practical" enough to "step boldly from outdoor to indoor, day to night and season to season." At The Original Muck Boot Company, "practical" plays out as underfoot comfort, easy on-and-off features, excellent fit and great grip. "Traction is getting more atten- tion," says Brendan Murray, senior global manager, outdoor and marine at Honeywell Global Retail. "Many rain boots are showing a similar look and feel, so that a detail as important as traction is starting to become a point of difference between brands like Muck." Q

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