16 runninginsight.com © 2017 Formula4media LLC.
T
he Polar Booth was a hub of activity at The AJC Peachtree Road
Race expo earlier this month. Polar hosted a number of world class
runners and was part of a 48 hour treadmill run from July 1 to 3,
along with Athlios, Woodway Treadmills and Atlanta Track Club
to raise money to resurface the 1996 Olympic warm up track for the Atlanta
running community.
Dan O'Brien, the 1996 Olympic Decathlete, started the event by giving
the runners the command and the starter's horn was sounded. The event was
streamed live over the internet with the local NBC network utilizing the feed
for their own broadcast.
Polar supplied its H7 Bluetooth heart rate transmitters; Athlios provided
technical data from the treadmills to a large screen and Woodway provided
treadmills
The Treadmill run featured two teams: Stars versus Stripes. More than 100
runners participated and 300 miles were covered by each team.
Among the elite runners that participated were: Bernard Lagat, Neely Spence
Gracey, Shalane Flanagan, Jordan Hasay and Gail Devers.
Polar partnered with Big Peach Running Company. Polar highlighted its
M430, which provides GPS and optical heart rate off the wrist. Polar provided
the M430 to its elite runners and triathletes. Camille Herron won Comrades
with the M430 and Tim Don also wore the M430 as he set an Ironman record. n
World Class with Polar
SHOWCASE
YOUR BRAND
AT ONE OF THE TOP 10 FITNESS EXPOS IN THE WORLD
Expo dates: Nov. 2, 2017 – Nov. 4, 2017
Jacob K. Javits Convention Center, NYC
Book your spot today: sponsorship@nyrr.org
PRESENTED BY NEW BALANCE
SPACE IS
LIMITED!
129K+
ATTENDEES
