Issue link: https://viewer.e-digitaledition.com/i/852169
10 • Footwear Insight ~ July/August 2017 THEFOOTWEAREYE T he Body Glove brand is known for its association with water sports. But the company's footwear license has expanded its line to include shoes that are as comfort- able on turf as they are in the surf. The new additions include footwear with a focus on the brand's throwback colors – including its heritage fla- mingo pink, purple, yellow and other bold neon hues – in materials ranging from leather to Body Glove's iconic neoprene. Shoes include slip-on sneakers, high-tops, flip-flops and sandals. Prices range from $39 to $99 retail for shoes and $19 to $39 retail for sandals. The line is targeted to department stores, specialty retail chains, bou- tiques and sporting goods stores. Body Glove Fashion & Lifestyle foot- wear will launch for consumers for Spring 2018 with start-ship dates com- mencing from December 2017. "Body Glove already has a successful line of water and active outdoor footwear aimed at amateur athletes and individuals attuned with recre- ational sports and wellness, so targeting the fashion and lifestyle market was the natural next step," says Mia Rothstein, senior VP–brand manage- ment, marquee brands. "We're thrilled with the new collection and excited for a successful launch." O footwearinsight.com Body Glove Goes For the Surf & Turf Vibram Takes it to the Gym NEW LINE PARTNERSHIPS Vibram has launched a collaboration with Gold's Gym to create a co-branded, limited edition cross-training FiveFingers shoe. The V-Train Gold's Gym Edition is available in both men's and women's styles. The FiveFingers V-Train Gold's Gym Special Edition shoe is a training and fitness shoe for indoor and outdoor workout regimens and features the most recent evolution of Vibram's V-Train sole, providing the flexibility of a barefoot shoe, with increased support and structure for high-impact training sessions. The V-Train sole also features XS Trek, state-of-the- art sole technology that provides traction and durability, and engineered rubber for stability and comfort. O Sneaker styles from the new Body Glove footwear line. Vibram is collaborating with Gold's Gym.