20 • Footwear Insight ~ July/August 2017 footwearinsight.com
THEFOOTWEAREYE
Street Style from ASICS
OOmazing
T
he upcoming Autumn/Winter 2017 collection from ASICS
is inspired by the brand's Japanese heritage. The per-
formance styles in the collection aim to fuse technology
with fashionable street style. Included in the line is the
newest addition to the ASICS running footwear portfolio,
the GEL-Kenun. Taking inspiration from the cirrus cloud,
"kenun" in Japanese, the GEL-Kenun has a flexible mesh
upper, lightweight design and rear foot Gel technology. The collection
also includes performance apparel for the summer and winter — from
jackets, tees and tights, to shorts and outerwear. The apparel includes an
ASICS hexagon logo design and one-line feature symbolizing the brand's
trademark union of aesthetics and body-mapped research.
O
Footwear and apparel
from ASICS' upcoming
Fall/Winter collection.
PERFORMANCE
SUCCESS STORY
T
he OOmg, the shoe released by OOFOS late last year has
been such a big hit, the company says it's running low on
inventory on most key sizes. Duncan Finigan of the brand
says OOmg will be fully back in stock by October. "We
did so OOmazingly well at the launch that we blew our
forecasts away and got low on inventory," Finigan tells
Footwear Insight. "Retailers have all been pleasantly sur-
prised that we gave the consumer what they asked for and they responded
and purchased with very little resistance to price."
O
