Footwear Insight

July / August 2017

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The Original Muck Boot Company's Bergen. R ain boots are becoming the fashion accessory even on sunny days. New bright colors and pretty patterns make them stand out in grey weather and comfort features make them an ideal choice even when the sky is dry. "They are more fun and less utilitarian," says Steven Sedlbauer, president of Cougar Shoes. Marion Minary, product line manager of Sorel, defines the new styles as "chic yet practical" enough to "step boldly from outdoor to indoor, day to night and season to season." At The Original Muck Boot Company, "practical" plays out as underfoot comfort, easy on-and-off features, excellent fit and great grip. And "traction is getting more attention," says Brendan Murray, senior global manager, outdoor and marine at Honeywell Global Retail. O BOOT BOOK Rain Boots / Making a Stylish Splash 48 • Footwear Insight ~ July/August 2017 footwearinsight.com

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