Sports Insight

July / August 2017

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Executive Editor Mark Sullivan 646-319-7878 Editor-in-Chief Cara Griffin Senior Editor Bob McGee Art Director Francis Klaess Associate Art Director Mary McGann Contributors Jennifer Ernst Beaudry Suzanne Blecher Michael Jacobsen Tim Sitek Publisher Jeff Gruenhut 404-467-9980 Advertising Christina Henderson 516-305-4710 Troy Leonard 352-624-1561 Jeff Nott 516-305-4711 Katie O'Donohue 828-244-3043 Sam Selvaggio 212-398-5021 Daemon Filson 541-292-1450 Production Brandon Christie 516-305-4712 Subscriptions Business Manager Marianna Rukhvarger 516-305-4709 PO Box 23-1318 Great Neck, NY 11023 Phone: 516-305-4710 Fax: 516-441-5692 Formula4 Media Publications Sports Insight Sports Insigt Extra Outdoor Insight Footwear Insight Team Insight Textile Insight Running Insight Trend Insight sportstyle Sports Insight ® is a registered trademark of Formula4 Media, LLC. ©2017 All rights reserved. The opinions expressed by authors and contributors to Sports Insight are not necessarily those of the editors or publishers. Sports Insight is not responsible for unsolicited manuscripts, photographs or artwork. Articles appearing in Sports Insight may not be reproduced in whole or in part without the express permission of the publisher. Sports Insight is published bi-monthly: Jan/Feb; Mar/Apr; May/Jun; Jul/Aug; Sep/Oct; and Nov/Dec. Subscriptions: One year, $24.00 (U.S. Funds) in the United States. All other countries, $54.00 (U.S. Funds). Postmaster: Send address changes to Sports Insight, P.O. Box 23-1318, Great Neck, NY 11023 SPORTSINSIGHTMAG.COM 14 GOLF FORECAST Despite some trying times, the golf business still has a lot going for it. 26 GET REAL Classic styles with a modern twist are driving headwear trends. 22 SAFETY ZONE Showcasing key products in protectives. 18 KEY PERFORMERS Performance underwear is a hot topic in the activewear category. 30 RETAIL TECH How do men and women use technology while shopping? 34 EXTRA POINTS Behind the numbers: Our handpicked data points reveal industry trends. On this page: ExOfficio BugsAway Sol Cool with Insect Shield apparel. Photo courtesy of ExOfficio. On the cover: Dick's Sporting Goods has expanded its private label brand Second Skin to include training apparel products. Photo courtesy of Dick's Sporting Goods. / /

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