H
ugging the western edge of the
Ogeechee River in southeastern
Georgia, the city of Richmond Hill,
GA, delivers a quiet, family friendly
dose of Southern charm to its 12,000
residents.
Settled in 1734, it would be another
228 years before Richmond Hill
incorporated and another generation before U.S.
Army personnel Ron and Sandra Elliott would
arrive in Richmond Hill with their triplet children –
Amanda, Alexandra and Josh.
Today, the Elliotts have helped to elevate
Richmond Hill with Georgia Game Changers, their
novel running specialty shop and America's 50 Best
Running Store-honoree that continues to flourish in
the face of industry headwinds and even conventional
wisdom.
Changing the game
In 2012, on the opening day of the London
Olympics, Georgia Game Changers introduced itself
to Richmond Hill. The Elliotts – Sandra, a retired
physical therapist with the U.S. Army, and Ron, a
public affairs officer with the U.S. Army, married
now 26 years – held modest expectations for their
8 runninginsight.com © 2017 Formula4media LLC.
Ron and Sandra Elliott,
owners of Georgia Game
Changers.
By Daniel P. Smith
How a Southern Georgia Running
Shop is Changing the Game
Georgia Game
Changers aims to
offer a unique run
retail experience
to its community.
