6 runninginsight.com © 2017 Formula4media LLC.
Compression's
WINNING
COMBINATION
Tech & Style Drive the Category.
A
s more runners and other athletes discover the performance and
recovery benefits of compression hosiery and apparel, the products
are becoming more sophisticated and the category is expanding to
include men and women who want to wear them with their everyday
athleisure attire. Tech-savvy, stylishly smart and increasingly sport-
specific, the category is not only growing but also growing up.
"Anyone can create a cylindrical garment, make it tight fitting
and call it 'compression,'" says Anthony Leon, sales and marketing
manager of SKINS. "Backing your garments by science with the
addition of innovation, style and quality sets the bar high for all
compression." John L.A. Wilson, president and chief operating officer of Wacoal
Sports Science Corp., says that "after a period of over-proliferation, many of the 'me-
too' copy-cat brands are dropping out, which leaves the more technical authentic
By Nancy A. Ruhling
Lily Trotters' S'mitten compression socks, $48, which the brand bills as "badass and beautiful,"
are fashion and fitness forward. Antimicrobial and moisture-wicking, they are made in the USA.
