N
ew Balance has introduced a 27-piece Marathon collection
to mark its first year as the official apparel and footwear
sponsor of the TCS New York City Marathon.
"The collection celebrates the history of this iconic
race, drawing inspiration directly from the diverse runners who are
drawn to New York and the city itself," Tom Carleo, New Balance's
vice president of running, says.
Indeed, the signature pieces in the collection, a line of running jackets,
bears a striking resemblance to the jackets that New Balance advertised
in Runner's World magazine more than 30 years ago.
The footwear line features a design motif of speckled gold dots, which
Carleo says is meant to "reflect the bright lights of New York."
"The designers came up with this neat thing where they took satellite
photos of the Eastern Seaboard, and as you get to the greater New York
area, it's mind-boggling what it looks like from 30,000 feet at night,"
Carleo says. You can find the gold in the trim and details of apparel and
sneakers in the limited-edition collection. n
22 runninginsight.com © 2017 Formula4media LLC.
New Balance Unveils
NYC Marathon Collection
860v8
Marathon
Marathon
Windcheater
Jacket
Marathon
Seasonless
Long Sleeve
