Issue link: https://viewer.e-digitaledition.com/i/874448
24 runninginsight.com © 2017 Formula4media LLC. Running Shorts Zamst Taps Into Authenticity The 22-year-old sports protective company Zamst prides itself on being a "First mover brand willing to take risks and disrupt the status quo for the benefit of the retailer and consumers," says Bryan Smeltzer, general manager of Zamst Americas. The Irvine, California company, a subsidiary of Japan's Sigamax, focuses on authenticity and identifying product around specific injuries consumers may have. For example, Zamst's Fusion technology, a two- time Gold Innovation award winner at ISPO, combines bracing and taping. We recently conducted a podcast interview with Smeltzer. Listen to the podcast here: sportsinsightextra.com/ podcast.html Key New Retail Locations for ASICS America ASICS America has recently celebrated two new store openings showcasing its new retail concept—one in the Mall of America in Minnesota and another at International Market Place in Waikiki Beach, Hawaii. Both locations feature sustainability considerations in lighting, flooring and other materials used throughout. The new stores are designed to "bring to life innovation and technical excellence" and will offer the brand's performance footwear, apparel and accessories. The stores also include an ASICS MOTION ID area that uses sensors to capture consumers' natural posture and style of movement when running. NFL Stars Partner with Reebok; Showcase Print Run Ultraknit Shoes Reebok has signed NFL players Brandin Cooks and Devonta Freeman as new endorsers. Cooks and Freeman will support Reebok Running's new Print Run Ultraknit and join the brand's ambassador roster that includes J.J Watt, Aly Raisman and Gigi Hadid. "We are honored to welcome Brandin and Devonta to the Reebok family, working with us to develop the best possible running and training product for the fitness community across the country. Both athletes are emblematic of power and explosive speed – what better starting points to build durable, high- performance running and training products?" says Scott Daley, general manager of running at Reebok. "We're excited about what can be achieved with these talented young men on our team." Reebok's Print Run Ultraknit shoe has an Ultraknit upper for flexibility and breathability, as well as pressure mapping technology to deliver precise cushioning. An inner fit system and external TPU heel clip enhance support and fit. n Podcast: Listen to an interview with Zamst's Bryan Smeltzer at sportsinsightextra.com/podcast.html